American Express
Swim Week Colombo
(Content Brand Strategy / Videography / Photography)
As the title partner of Swim Week Colombo American Express was to be positioned as a premium fashion card along with the global tagline “Don’t live without it”
We at Visual Studios Plus have created a digital presence using videos and photography driven campaign for the viewers to experience the fashion week. It was an experiences that’s unique to American Express Platform.
We also engaged in covering three videos of the project for their pre marketing campaign, which was of utmost importance to Amex. This process happened in three stages where we covered; pre-event campaign, event coverage and post-event recap.
During the event we engaged in real time event updates online, which mostly consist of taking pictures, editing and uploading them all while the event is going on. This event was a success as we carried out our process with another digital partner, Denzo agency. We followed a theme which highlighted fashion and was named the “Fashion Card” wherein American Express card details were highlighted with their benefits. This was done with the approval of their regional agency in Singapore.
We also engaged in covering three videos of the project for their pre marketing campaign, which was of utmost importance to Amex. This process happened in three stages where we covered; pre-event campaign, event coverage and post-event recap.
We aimed to give Amex the classy and sophisticated styling when it came to photography at their event, Swim Week, with their Amex Fashion Card.
